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THE RAIL DEMAND INFORMATION SYSTEM

The forecasting tool that enables transport operators to predict real time passenger demand & travel behaviours for a safer, less stressful travel experience.

THE PROBLEM

Since the outbreak of COVID19 there has been a collapse in the confidence in the use of public transport of between 60% and 95%.

Customers & operators have limited information on how many passengers travel in each train in order to respond to these changes.

Transport Focus survey has found 62% of the public state will not be confident in using trains until social distancing is available & indeed, the UK Government is actively telling people to avoid public transport if they can.

Customers & operators have limited information on how many passengers travel in each train in order to respond to these changes. This is because current forecasting methodologies are based on pre-COVID19 travel assumptions & economic elasticities.

 

THE NEED

Immediate

Managing Social distancing (passenger capacity management) is now critical to the duty of care operators have for passengers, following the outbreak of COVID-19.


After COVID-19 – Operations

Tactical forecasting understanding of passenger flows & interchange can be used to tailor services to balance customer satisfaction & costs more effectively. E.g train length, destinations, stopping patterns etc.


After COVID-19 – Passenger

Improve customer knowledge of service through better information availability / tailoring & compete effectively against new transport sales channels/delivery options. Gathering usage information from sources that do not require hardware roll out to reduce roll out times to weeks rather than years.  

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THE SOLUTION

The Rail Demand Information System (RDIS) uses mobile phone data and the application of Artificial Intelligence to forecast train demand & crowding.

Overcomes the delay in traditional methods

Understands passenger journeys, including volumes, crowding, journey times, & stopping patterns

Pulls in demographic attributes to allow operators to prioritise services for keyworker groups

RDIS supports:

Customers information based on real-time travel demand, putting them control of their journey, & giving them confidence to travel by rail -  reducing crowding & their risk of infection.

Operators have the ability to manage rail services in response to the actual real-time rail demand that will allow supply & demand to be matched to the customer need: reducing the risk of over-crowding at stations & on-trains, as well as provide a more efficient resource planning (rolling stock, staffing) tool.

BENEFITS TO OPERATORS

CORE OUTPUTS

ORIGIN DESTINATION MATRIX - INCLUDING DEMOGRAPHICS

REALTIME OD FOR 20 KEY STATIONS

INTERFACE FOR 15 KEY INTERCHANGE STATIONS

HISTORIC TRAIN COMPOSITION INFORMATION

FORECAST TRAIN COMPOSITION INFORMATION

HISTORIC TRAIN LOADING INFORMATION

FORECAST TRAIN LOADING INFORMATION

BOARDERS & ALIGHTERS

CAPABILITY

UNDERSTAND PASSENGER FLOW AT EVERY STATION

ALLOWS MORE EFFICIENT FUTURE PLANNING

UNDERSTAND FUTURE DEMAND FOR LONG TERM PLANNING

UNDERSTAND FUTURE DEMAND FOR SHORT TERM PLANNING

BASED ON INSIGHT TO MAKE THE RIGHT CHANGES ON THE DAY

OUTCOMES

RESPECT SOCIAL DISTANCING

MORE EFFICIENT USE OF RAILWAY RESOURCES

BETTER CUSTOMER EXPERIENCE FOR PASSENGERS

MEASURE & RESPOND TO CROWDING

IMPROVED UNDERSTANDING OF CUSTOMER NEEDS & REQUIREMENTS

BENEFITS

SAFETY

PREDICT CROWDING, FULFIL DUTY OF CARE

RELIABILITY

LESS DELAYS DUE TO CROWDING

EFFICIENCY

OPTIMISED USE OF RESOURCES

PEOPLE

CUSTOMER-CENTRIC SERVICE DESIGN

ENVIRONMENT

GIVE PASSENGERS CONFIDENCE TO USE PUBLIC TRANSPORT